Doug Gober and Paul Seyler

Doug Gober and Paul Seyler

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So far Doug Gober and Paul Seyler has created 4 entries.

Size Matters: Making the Case for Growth Pt. 4

By |September 17th, 2012|

Live Oak Bank specializes in helping funeral homes and cemeteries invest in their futures, offering both capital and strategy to customers to help them grow. Each of the articles in this series deals with a growth opportunity that owners and managers sometimes miss.
 

Part 4 – Thinking Outside the Bun

Why a Broader Offer Can Make a Bigger Business

In funeral service we all have to deal with a business where demand is absolutely finite – there was, is and always will be just one death per customer, no matter how well we do our jobs. This drives an obvious priority for death care businesses: it’s essential to grow revenue per case. Most funeral homes have known this for years, so the low-hanging fruit has already been taken – the quick easy fixes like flowers and prayer cards that don’t require real strategy or investment.

Today, real growth is harder to achieve, but potentially more valuable when you do. It takes deliberate planning and investment to reach beyond the low-hanging [...]

Size Matters: Making the Case for Growth Pt. 3

By |September 17th, 2012|

Live Oak Bank specializes in helping funeral homes and cemeteries invest in their futures, offering both capital and strategy to customers to help them grow. Each of the articles in this series deals with a growth opportunity that owners and managers sometimes miss.
Part 3- Investing In Facilities
Why Status Quo is Really Just the Latin Word for “Left Behind”
Think about first impressions for a minute. You’ve just walked into a hotel, a restaurant or a spa as a customer and the first thing you notice is the time-warp: it looks like nothing has changed in the last 25 years. Even if the whole place is immaculately maintained, it’s still 1987 on the inside, and 2012 in the rest of the world. What’s your first impression of that business?

Welcome to the hospitality sector, where, for better or for worse, the design and quality of your facilities is a key part of your brand identity. Whether you like it or [...]

Size Matters: Making the Case for Growth Pt. 2

By |September 17th, 2012|

Live Oak Bank specializes in helping funeral homes and cemeteries invest in their futures, offering both capital and strategy to customers to help them grow. Each of the articles in this series deals with a growth opportunity that owners and managers sometimes miss.
Part 2 – Market Coverage
Why You Need More Than One Bucket If You’re Planning to Make Rain
There are people who compare advertising to making rain. It’s an apt analogy that gets even better if you really think it through. When it rains, it usually rains over a pretty broad area, and everything gets wet. If you want to do something more productive with the water (think drinking, bathing, etc.) then making rain just isn’t enough. You have to have something to catch it in (think buckets). That’s where you run into a classic scaling mismatch. If you’re paying by the minute to make rain all over town, unless you’ve got your bucket coverage scaled to match, there’s [...]

Size Matters: Making the Case for Growth Pt. 1

By |September 17th, 2012|

Live Oak Bank specializes in helping funeral homes and cemeteries invest in their futures, offering  both capital and strategy to customers to help them grow. Each of the articles in this series deals with a growth opportunity that owners and managers sometimes miss.

Part 1- The Experience Economy:
Why bigger is better when it comes to creating memorable experiences Look at any successful service business, whether it’s a hospital, a hotel, a restaurant or even a funeral home, and you’re bound to come away with one undeniable message: the experience you create for your customers and guests is crucial to the future of your business. It’s what they remember and talk about, long after they’ve forgotten the price or the products. The next time they’re in a position to buy your service, what they remember is what guides their choice. It’s why you see the leaders in all kinds of service industries making big investments in designing a better customer experience. They’re [...]