Dental Practice Marketing Tactics to Attract New Patients
Word-of-mouth recommendations aren’t the only way to attract new patients to your practice. Even allocating a portion of your budget to marketing could help grow your practice. Most dentists today have a website to advertise their presence. Are you effectively using this marketing tool to track new patients coming through the door? Find out where your leads originate and nurture that channel. Get to know patient demographics by using search engine optimization (SEO) or social media. Once you know your demographic segment, find ways to advertise your business at the source.
From the time your front desk answers the phone to schedule an appointment, your staff should begin cultivating a relationship with patients. You should train your entire staff to upsell procedures, and every patient should leave your office with the next appointment already scheduled. If patient appointments are booked well in advance, you can focus on filling open slots in the schedule.