Educational Reads Archive

The program included original research by Gober, some firsthand experience not only from his professional perspective but also from a personal perspective. The material was fleshed out and boiled down into one clear, concise message: “We must get better.”  

Discussing fees with pet owners can be an uncomfortable and frustrating interaction for members of the veterinary healthcare team.

Veterinary practices with positive leadership are more likely to have effective management, rewarding cultures and productive teams.

Some of the greatest opportunities to increase practice revenues occur as a result of marketing efforts aimed at the existing client base.

Analyzing your practice’s financial data and client data helps ensure the financial health of the business and helps to guide marketing initiatives.

Trying to decide which marketing expenditures are most effective, where to spend money and finding the resources to devote to marketing can be a daunting challenge.