Veterinary Educational Reads Archive

Some of the greatest opportunities to increase practice revenues occur as a result of marketing efforts aimed at the existing client base.

Analyzing your practice’s financial data and client data helps ensure the financial health of the business and helps to guide marketing initiatives.

Trying to decide which marketing expenditures are most effective, where to spend money and finding the resources to devote to marketing can be a daunting challenge.

To improve client compliance, focus on scheduling appointments and work as a team to ensure that pet owners fully understand what care their pet needs.

Recruiting and retaining dedicated, competent employees and knowing how to let go of employees who are not the best fit for your practice are significant management challenges.

Wikipedia’s definition of employee engagement states that “…an engaged employee is a person who is fully involved in, and enthusiastic about, his or her work.”