Live Oak U News

The Live Oak U 2014 Year in Review

By |December 18th, 2014|

Well it is that time of year to pull dust off all the traditions, the sweaters, the decorations, and of course a blog post recapping the year. As ever so cliché as it may seem, it is always a good exercise to look back and see the progress from last year. Since January, we have visited over 21 veterinary schools, talked to over 1,700 vet students and reinstated the onsite student program. Well that’s enough looking back already. What is more interesting is what is coming up for 2015!

Veterinary students can look forward to seeing us out on the road as we have 13 vet schools on the calendar for the spring semester and a number of conferences as well. We also have some fun new tools in the works for vet students. We are again having our Veterinary Student Program over the summer, and the application window is from now until February 1st. This two week short course is […]

Personal Branding

By |November 10th, 2014|

While they may have covered fire branding and freeze branding during vet school, personal branding was probably nowhere to be found on the syllabus. However, personal branding plays more of an active role in your daily routine than any of these other forms of branding.

Your personal brand is that unique impression you leave on someone. Pause for a moment and think about people in your life: the stress baker, the chronically late person or the hyper-organized overachiever. If someone’s name or face just popped into your mind, then you understand the basics of how a personal brand works. Whether they know it or not, their interactions with you have left an impression in your mind that you now associate with them. Personal branding leverages the fact that humans naturally make these types of associations. Being consciously aware of what you say and do, can help you develop and refine your own personal brand.

Your personal brand is made up of several […]

Live Oak Bank Summer Veterinary Student Externship Program

By |October 8th, 2014|

Hard to believe summer is officially over. School is back in full swing, and the leaves are already starting to change. However, the memories, connections, and lessons from the Live Oak Bank Summer Veterinary Student Externship Program continue to pay dividends.

Over the course of 4 months, we hosted 20 veterinary students onsite at the Live Oak Headquarters in Wilmington, NC. These students hailed from 14 different veterinary schools and are all members of the Veterinary Business Management Association. All coming here looking to get a better grasp on what it would take to become future veterinary practice owner.

For 2 weeks, these students met with a variety of experienced individuals to discuss the ups and downs that come with owning your own business. The program began with establishing a working vocabulary of basic finance and accounting, then moved into understanding small business strategy planning. Interactive communications training helped teach students how to market themselves inside the exam room and out. Multiple […]

The Next Generation: Not just for Trekkies

By |April 22nd, 2014|

The workplace has become an interesting melting pot with 4 generations in the workforce at one time.  The Traditionalists, the Boomers, the X’ers, and the Millennials, all with different sets of values trying to work together. As with any young generation entering the workforce, challenges arise as Millennials try to fit their value system into a workplace built by generations with a different set of core values.

Pause for a moment and take a trip down memory lane to when you were a fledgling in the workplace. How did you respond to people of a different generation who made you conform to their value system, versus the ones who recognized the differences and leveraged your values for the success of the whole?  My guess is the latter was more likely the group that retained your loyalty, since we as humans are attracted to careers that support our values. So as a veterinary practice owner are you going to try and force […]

WVC Wrap Up 2014

By |March 4th, 2014|

What happened in Vegas?

Walking away from WVC this week one of the biggest lessons I learned was not necessarily in a lecture hall or thankfully not on the casino floor.  Taking a look down The Strip, I began wondering how such an odd place like Las Vegas even exists?  The opulence, the absurd prices of everyday products, the casinos, the shows and the list goes on.  But this place exists simply because people will pay for pleasure. Now get your mind out of the gutter and think about it a little differently.  Enjoyable experiences release endorphins, and people crave that endorphin release. So much so that this city draws in millions of visitors each year because it has capitalized on appealing to people’s ideas of pleasure.

So how is this theory of Sin City’s success relevant to a veterinarian? Well here you go – is your clinic delivering a truly enjoyable experience? Not just the fact that you wielded your amazing medical […]

NAVC 2014 Recap

By |January 24th, 2014|

Years ago “Marketing Outside the Box” may not have been a topic veterinary students from all over the country and even the world would commit a weekend outside of school to learn about.  However, it is a new day and students are taking charge of their business acumen early in their careers.  Over the course of 3 days last weekend, I was privileged to spend time with these students at the annual Veterinary Business Management Association national meeting held in conjunction with NAVC 2014.  The VBMA is comprised and run solely by full time veterinary students interested in learning more about business management.  Members of this organization descended upon Orlando for a jam packed 3 days of talks and round-table discussions, all in an effort to expand their understanding of business principles and apply these lessons to the veterinary industry.

The NAVC 2014 weekend kicked off with a speed networking event (based on the idea of speed dating) providing students an opportunity to make contacts […]

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