As a small business owner, marketing your practice is critical to the overall financial success of your business. Having your business’s website properly optimized for Google and other search engines will help you be easily found online. Claiming your business through Google My Business is one way to enhance your online presence and hopefully increase traffic to your website and physical store location.
What does it mean to “Claim Your Business?”
If someone is using Google as a search engine to locate a business within a provided search criterion (city, state, zip code), results likely produce lists of local businesses or Google Places pages. Google allows you to include business information like address, contact information and other important operational information, which becomes searchable to your customers. This is often the first place a guest will find you. A “claimed” page looks much better than an unclaimed page that may drive customers away.
How do I Claim My Business?
To get started, you need to create an online listing and verify your business for free with Google My Business. This will guide you through a simple process to update your information. After you claim your business, monitor your listing frequently to check on reviews and postings from guests. Learn more about claiming your business here.
Google My Business also allows you to invite potential customers inside for a virtual tour, giving them a turn-by-turn 360-degree view. Future customers will get to see the layout and the overall look of your business. It’s a simple process of selecting a certified and trained Google photographer in your area, scheduling time for a photo shoot and sharing the photos with the world. Learn more and request a business shoot here.
Since Live Oak Bank is a small business lender, we are advocates for tools that help small businesses grow and succeed. Claiming your business on Google is just one more way to market and grow your business.