live oak bank customer spotlight

Senita Athletics

Athleisure is the greatest invention since sliced bread (right?!) and Senita Athletics is an affordable, stylish source of workout wear. We’re excited to shine a light on one of our many amazing customers in our first ever customer spotlight.

Customer Name: Senita Athletics

Location: Phoenix, AZ

Overview: Initially founded by a pair of sisters who were ready to move onto the next chapter of their lives, the company was recently acquired by married duo Liz and Andrew Pogue. While the athleisure market is saturated, Senita’s brand is focused on a message of inclusivity. They’ve found a niche in the market by competing with top-quality products at affordable price points. Liz believes that everyone should have access to activewear and a healthy lifestyle — and not break the bank.

Wins: Live Oak financed the acquisition, as well as provided working capital. The e-commerce company has created an exceptionally strong customer community through its “Senita Sisters” group and its social media presence. Senita typically launches new products each month and they’ve set themselves apart from competitors with their creative use of pockets in most of their items. Bonus – they also have a maternity and nursing line of activewear for expecting and new moms. Live Oak is proud to support a woman-owned company with products made for women.

Explore Senita’s full collection on their website.