Social media has proven to be an affordable and relevant way to grow your small business. Nearly three-quarters of American adults use social media, making it an ideal channel to stay in front of your existing customers and reach those who may not know about your business yet. Beyond just promoting your services and products, social media provides an opportunity for your small business to build trust with your audience. In a post-COVID world, having a digital presence is non-negotiable. Social media is an easy way to stay top of mind. It’s important to create a local brand presence and use social media to highlight what makes your business unique. We suggest following these three best practices to help you get started using social media to promote and improve your small business.
1. Claim your channels and social media handles.
If you’re in the early phases of establishing your small business presence on social media, you’ll want to claim your business username on the main social media platforms, including Facebook, Twitter, Instagram and possibly LinkedIn. This username is commonly referred to as your “handle.” Ideally, you’ll want to choose a name that matches or closely aligns with your business name. You’ll also need to claim your Google business listing, which we’ve outlined in detail here.
2. Post consistently on your social media channels.
This may sound simple, but consistency is key. Provide reliably valuable content that solves your customers’ needs and avoid overselling your products and services. To build a deeper connection with your audience, tell your brand story and clearly communicate why your small business is different from the competition. Don’t be afraid to share different types of content and see what works best for your audience. Consistently posting a variety of content can help increase brand visibility and boost engagement. That being said, it can be challenging to set aside time to post to your social media channels. Explore the various social media scheduling tools to simplify and streamline the posting process or designate a tech-savvy employee to post on your company’s pages.
3. Engage with your audience regularly.
Interact with your followers – whether you’re responding to a question they may ask or following up on negative feedback. Communication is a two-way street when it comes to social media so it’s important to create meaningful, genuine opportunities for customers to interact with you. As a small business owner, you want to show that you’re listening to your customers. 33% of consumers would rather contact a company via social media than over the phone, which opens the door to more intimate and trust-building conversations.
Cultivating your brand on social media can have countless benefits. Start small and pick metrics to measure to ensure that your strategy is the right one. By focusing on these three best practices above, you’ll be able to drive tangible business results through your social media channels.
For additional resources, visit Hubspot for tips on leveraging social media for your small business.