The New Year is here, and it’s time for a fresh start! Ask yourself: “How can I improve my business in 2016?” There are three areas in which you might find room for improvement: revenue growth, efficiency, and marketing.
How can you generate more revenue? Are there any new attractions you can add? Is it time to consider extended hours? Do you need to update your pricing structure? Should you consider adding food and beverage services? The new year may be a good time to make these changes.
How efficient is your business? Are you paperless yet? Do you need to upgrade your technology so your staff can work more efficiently? Take the time to do an efficiency audit and adjust accordingly.
Finally, evaluate your marketing. Would facility upgrades improve your clients’ experience? Does your staff need training on new attractions or how to better sell your services? Are you doing anything to promote your business in the community? Do you need to increase your use of social media? You can think about marketing as anything that draws new customers and drives more referrals.
Consider these three areas and others you think could use improvement. Now, make a list, and narrow it down to three items you want to get done this year to improve your business and enjoy greater profitability. Make sure you set deadlines for yourself and post your goals somewhere you can see them.
Good luck and enjoy a happy and prosperous 2016!