Is your veterinary practice Facebook page an effective marketing tool? If existing and potential clients cannot find it, it will do nothing for you. Make sure the link to your Facebook page is right at the top of your website homepage. Be sure to promote your Facebook page in your practice and encourage clients to “Like” your page. Ask clients if you can share photos or references to their pets on your Facebook page. When your followers go to your Facebook page, will they be appropriately impressed? Your Facebook page should include content that addresses pet owner concerns, offers humor and keeps your followers up to date on what is happening in your practice. Be sure to feature photos emphasizing the “human/animal” bond. Keep your content fresh by making posts at least three times a week. Looking for content? Go the AVMA e-newsletter “Animal Health SmartBrief” or the social media calendar on the Veterinary Team Brief website for material.
You also can use your Facebook page to network in your community. Regularly go to the websites of local organizations you support. Comment on their posts so their followers will have a link back to your page and, in turn, support these organizations with posts on your own page. You also might consider including areas on your Facebook page for an appointment scheduler, for clients to post reviews of your practice and for advertising any new services or promotions. Finally, keep your Facebook posts professional. Always put your best foot forward and, when making posts, remember you are doing so in a public forum.
Carol Hart, DVM